Apttus, Comptel deliver B2C customer journey solution

Staff writer
B/OSS Asia

Apttus and Comptel have jointly launched a new end-to-end offering for the consumer communications segment as CSPs (communications service providers) evolve to meet the demands of modern business.

This joint solution, developed by Comptel and Apttus, was built on the recently announced Salesforce Communication Industry Framework. It empowers CSPs to enable personalized customer journeys and provides an analytics-driven, contextually-aware, self-service experience to their customers. 

The Salesforce Communications Industry Framework helps CSPs accelerate their transitions to the cloud and improve customer engagement across channels. The framework includes assets such as data model specifications; a white paper with entity- relationship diagrams and usage patterns; API and process documentation; and much more.

“Generation-cloud consumers want to be treated as individuals by using a service that meets their expectations and aligns to the way they live their lives,” said Juhani Hintikka, CEO of Comptel.

“Service providers have to identify product opportunities, design and commercially publish new service offerings faster than ever,” said Hintikka. “Only then will they be able to seize the increasing new opportunities for data, content, applications and service monetization.” 

Gopkiran Rao, VP of vertical markets at Apttus, said success in the telecommunications field requires a more dynamic, cloud-based approach than ever before. “This joint solution, powered by Salesforce’s Communications Industry Framework Solutions, represents another huge step in that evolution.”

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