Beyond mobile

Chee Sing Chan
Telecom Asia

Telecom Asia: Regarding SK Telecom's commitment to what it refers to as "Blue Ocean" strategies - how is this being developed and what specific goals does SK Telecom have in this regard?

Lee Myung Sung: SK Telecom was one of the earliest players to introduce music and financial payment services and LBS. However, while these services have not achieved the target financial accomplishments that we had targeted, we strongly believe that this is an industry that it is very promising with much more potential.

What our CEO refers to as "Blue Ocean" strategy is not only the convergence theme that we have always pursued but other areas as well. We believe that telecommunications, especially mobile, can contribute to enhance the productivity of other industries as well. SKT believe that by applying and utilizing its ICT infrastructure in Korea we can enhance the productivity of businesses in various sectors.

Our new focus is not only to use our mobile industry infrastructure but also to seek areas that can enhanced the productivity of the businesses of a wide variety of areas and to use it actively, when we go global.

How exactly does SK Telecom leverage its ICT to drive further developments, and within SKT what characteristics are required to continually drive the ability to innovate?

What really drives us is firstly to maintain our leadership in our core business which is the mobile business. On top of that we must fully understand our customer base as they demand different resources and capabilities. And that includes culture and organization changes, we have not yet decided how we are going to change but we are looking in a new direction and we are looking at what we need to best cater to our customers. The first step is to redefine our customers and then look at the needs of each customer group.

In terms of our technology we obviously leverage our world-class network and infrastructure to deliver a new breed of service plus look to technology to better capture customer information.

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