Comptel provides AI apps for digital telcos

Staff writer
Telco Analytics Asia

Comptel has launched the new Fastermind suite to bring artificial intelligence applications for digital telcos.

The solution recommends, predicts and automates real-time decisions for best next actions enabling customer engagement automation.

Within the suite, Fastermind Real-Time Decisioning increases revenue with automated upsell and cross-sell offers, marketing promotions, notifications and nurturing actions by targeting the right customers at the right time.

The application’s intuitive user experience allows business users to easily configure new actions and spin up offers quickly. The end-user experiences a personalized and contextual customer journey, where relevant service offers or alerts are received at the peak moment of customer value.

"The typical customer engagement approach, which relies on sending pre-scheduled campaign content to mass audiences, is not enough for today's highly demanding customers who expect to be treated as a segment-of-one and contacted at the right moment,” said Niilo Fredrikson, EVP intelligent data at Comptel.

“It’s about treating the customer as an individual,” said Fredrikson. “Customer-specific and contextually relevant engagement is a powerful tool driving customer value that bears huge revenue potential while cutting operational costs.”

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