Ericsson launches BI toolkit for TV, media

Staff writer
Telco Analytics Asia

Ericsson is launching Integrated Video Insights, touted as a powerful data analysis toolkit that helps media players aggregate and analyze large amounts of data derived from users, video platforms, and networks.

Supported by a comprehensive end-to-end framework, the toolkit addresses the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.

Using Integrated Video Insights, media players can improve their content commercialization strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.

"As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business,” said Jean-Philippe Poirault, head of consulting and systems integration at Ericsson.

“They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience,” said Poirault.

He said that with Integrated Video Insights, media players can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and make better business decisions.

Integrated Video Insights can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite.

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