Harnessing big data to cost effectively create a customer centric enterprise

19 Oct 2016
White Papers

This white paper, written by Analysys Mason on behalf of Openet, examines how operators can take advantage of the advances in big data to improve customer experience management (CEM).
The report looks at the use of big data and the advent of open source technology, including technology covered within Hadoop distributions.

These technologies provide an important role in supporting a big data analytics infrastructure that scales to meet the rigorous demands at CSPs at a cost which enables CEM projects to become viable.

Download this white paper to learn:

  • How to develop a customer 360 degree view and experience management
  • Building a customer experience index – how to measure if your customers are happy or not
  • Cost effective approaches to big data analytics
  • Cost justification for a CEM solution

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