Turning big data into smart data to improve CEM

16 Dec 2015

Operators can provide improved customer experience management (CEM) by having a full view of all customers’ experiences at all touch points.

This includes understanding the context of events (such as a network fault) and who is affected.

Increasingly this is a big data issue. However, to date big data has not delivered the expected benefits. In order for this to happen big data needs to be turned into smart data.

Download this white paper to learn:

  • How to get an end to end view of all customer data and understand customer context
  • How to transform and enrich this data to improve CEM through context aware care and marketing
  • How big data preparation turns big data into smart data and transform the time to value
  • How real-time offer systems can close the CEM loop with contextual aware offers

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