Improving the customer experience with RAN-aware policy management

As the mobile broadband market heats ups, Radio access network (RAN) congestion management has taken center stage. There is no doubt that it is a vital component in the quest to ensure QoE.

However, long-term success in this highly competitive and consumer-driven market takes more than simply delivering bandwidth. It requires context-aware solutions that give operators real-time network performance intelligence, enable them to dynamically define policies, prioritize network resources in real time, provide subscriber transparency, and measure quality of experience to continually improve customer loyalty, yielding higher revenues.