New Indian handset players take third of sales

Dylan Bushell-Embling
30 Sep 2010
New Indian mobile phone manufacturers are causing a shakeup in the local market, with emerging players capturing nearly a third of shipments in Q2.
The 35 companies classed emerging vendors captured nearly twice as much of the market as new players did in Q4 of 2009, when there were 28 companies classified as emerging vendors, IDC said.
The influx of new brands stimulated a spurt in the overall market, which grew by 6.3% to 38.6 million units. Uniquely, over 38% of phones shipped were multi-SIM phones.
Nokia retained the top spot with 36.3% of shipments, with Samsung in second, China's G'Five in third, and Indian vendors Micromax and Spice in fourth and fifth.
But the top handset makers have lost an estimated 11% of their market share to new players, according to Tonse Telecom analyst Sridhar Pai.
In the past two months, Micromax has attracted a $43 million capital infusion, Bharti Airtel launched its own line of 3G phones under its terminal brand Beetel, and Huawei announced it would launch 20 or more phones in India, he said.


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