Open to all

Staff writer
31 Mar 2011

With Google's Latitude pinpointing your cellphone's location to within 1 meter anywhere on earth, it's only a matter of time when, based on your preference for Malaysian barbecue in Vientiane, your trip to Vienna will be punctuated with this smartphone reminder, "20% off Kuala Kumfort Kuisine, 1234 Mozart Avenue".

Electronic Frontiers Australia

The Sydney Morning Herald says that Australians are most willing to give up privacy for more useful, targeted advertising. A study by comScore found that three-quarters of Aussies were comfortable with mobile advertising.

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