Operator survey report: Revenue impact of real-time contextual offers

Openet

Mobile operators can increase global data revenues by $47 billion by triggering upsell offers based on real-time customer context (e.g. usage information, application access, location, profile etc).

This is one of the main findings from a survey of 87 operators carried out by Openet in October 2014. This operator survey report analyses the revenue impact of real-time contextual offers.

Download this complimentary survey report to discover how operators expect to:

  • Increase offer uptake rates and data revenues with real-time contextual offers
  • Reduce churn and costs by further enabling the offers to be purchased and activated on the device
  • Reduce time to market by half to enable more tailored offers to be launched rapidly

 

By downloading this document, your details might be provided to the sponsor. If you cannot download the document, please contact us.

Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world