The power of context and persistence in voice self-service

25 Nov 2010

Traditional approaches to phone-based self-service and routing options were built on a "treat them all the same" platform. The opportunity for tomorrow lies in understanding the differences that have been ignored for so long and treating customers as the individuals they are.

It is a critical shift in strategy, and the task is not a small one.

The payoff—happier customers, lower costs, higher revenue—is well worth the effort for those willing to forge ahead.

Related content

No Comments Yet! Be the first to share what you think!