Teradata boosts customer experience with behavioral insights

Staff writer
Telco Analytics Asia

Teradata now offers the Teradata Customer Journey Analytic Solution, a complete set of capabilities for discerning the behavioral paths of each individual customer.

The solution determines the next best interaction and delivering a consistent, personalized brand experience through every channel and touch point. It also uses Teradata’s consulting services, as well as technologies that enable real-time customer data integration, advanced behavioral analytics and multi-channel marketing automation.

Further, the solution enables CMOs who want to truly understand each individual customer experience to move beyond old school one-to-one marketing tactics that rely on purchases and traditional customer profiling.

The insights resulting from Teradata’s Customer Journey Analytic Solution enable marketers to optimize objectives such as response and conversion rates, service delivery, churn, and customer satisfaction – leading directly to high-impact business outcomes such as increased revenue and customer retention.

Customers today require every interaction with a brand to be consistent, but also personalized and relevant. This is despite the ever-expanding range of channels that make building a complete picture of each individual customer extremely challenging.

“Managing every customer as an individual, based on their interactions with your company, requires not only the integration of different types of data but understanding it through the application of complex multi-genre analytics,” said Dan Harrington, EVP for consulting and support services of Teradata. “Even the best-known companies feel this is a ‘boil the ocean’ project – making sense of billions of events for millions of customers, in real time.”

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