ZTE announced that it had shipped 60 million terminal products including 35 million handsets in the first half of 2011.
This represents an approximately 30% increase year-on-year in handsets shipped and resulted in the firm experiencing a 400% increase in smartphone sales and 300 percent US market growth.
Under its innovative smart terminal strategy announced at the beginning of 2011, sales of ZTE smart terminals reached five million units in the first half of 2011.
In 2011, ZTE’s Blade also became one of the world’s top-selling smartphones. Through partnerships with approximately 80 operators globally, ZTE’s Blade is now available in nearly 50 countries and regions. The Blade’s daily sales in China are the nation’s highest for Android smartphones, averaging 16,000 units per day.
ZTE has now sold 2.5 million Blade handsets globally and expects to break the five million mark this year. The firm also aims to ship 12 million smart terminals in the second half of the year. As a result of this strategy, the company has grown in market share in four major strategic markets: China, North America, Europe and Latin America.
In China, ZTE’s handset business is growing at a rate of over 20 percent. This can be attributed to the company’s partnership with the nation’s three top operators to create custom-made Android smartphones. Further, as a result of its partnerships with top carriers in the US, sales of ZTE handsets there rose 300% in the first half of 2011.
In Europe, ZTE is partnering with over 65 operators on smartphones, with its handset sales increasing over 30 percent in the region in the same time period.