The Unibet gaming brand is hugely popular across Europe. Founded out of his small home in Earl’s Court, London, UK, Anders Ström started running Unibet in the late 1990s, and it has morphed into a conglomerate boasting more than thirteen gaming franchises across the globe. The Kindred Group is the conglomerate’s current name and has its headquarters in Malta, servicing an estimated customer base of close to 20 million people. Other popular brands like Bingo.com and 32Red are also part of their setup, but Unibet is their flagship brand for sports betting. Although there is also a Unibet Casino, Unibet is more famous for the variety of markets and fast payments plus a slick mobile wagering interface on show at their sports betting platform.
The brand obtained its first operating license from the UK Gambling Commission in 1998 and launched its website the following year. In 2000, the Malta Gaming Authority (MGA) awarded Unibet its first international gambling license. The Kindred Group also has major offices in Gibraltar and has a license for Unibet from the Gibraltar Gambling Commissioner. Denmark, Norway, Sweden, Finland, Belgium, Germany, France, Ireland, Greece, Italy, Portugal, Poland, Romania, Hungary, Estonia, Lithuania, Australia, New Zealand, Canada, and recently the United States are the other countries where Unibet currently operates.
Unibet’s delay in entering the American market was due to the country’s strict rules concerning gambling. Only after the repeal of the Professional and Amateur Sports Protection Act (PAPSA), set up in 1992, could American gamblers start wagering on their favorite sports. In the US, it is in the purview of each state to determine its gambling laws. As such, the Unibet online sportsbook only operates in New Jersey, Pennsylvania, and Indiana in the US today. Many expect states like Colorado and Michigan to follow suit soon, as well as Illinois, but for now, it is just the three. Unibet has to partner with brick-and-mortar operators in the American states they operate to offer their online sportsbook service. Their respective partners are:
- New Jersey: Unibet partnered with Hard Rock Hotel and Casino in NJ and has an operating license in NJ from the New Jersey Division of Gaming Enforcement (NJDGE)
- Indiana: Their land-based partner in the state is Horseshoe Hammond, and they have an operating license from the Indiana Gaming Commission (IGC)
- Pennsylvania: Unibet partnered with Mohegan Sun Pocono in the keystone state and has an operating license by the Pennsylvania Gaming Control Board (PGCB)
This article provides an overview of what to expect while playing at Unibet online, with a particular interest in the American version’s unique features and why you should check them out.
Creating an Account at Unibet
Creating an Account at Unibet is very easy, and in a few steps, your account is ready to go. You only need to follow the steps below:
- Click the green “Register” button at the top right-hand side of the landing page.
- Select your preferred welcome offer and enter the promotional code if you have any
- Input your email address and create your preferred password.
- Fill in your full name and date of birth.
- Agree to share your location as the website uses geolocation technology to ensure you are within state lines while playing
- Unibet will verify your details, but you can enter the website proper once you click the Register button.
Other than your location, Unibet is particular about every player’s age. The minimum age requirement is 21 years.
Unibet Online Sportsbook Welcome Bonuses
Like the Unibet Casino, the Sportsbook has the same welcome bonus offers for new bettors. Using the bonus offers in the US (New Jersey, Pennsylvania, and Indiana) as a typical example, the sportsbook splits the new player offers into two parts. A no deposit bonus and a risk-free bet, and there are no bonus codes required.
|Unibet Bonus Code||None|
|Maximum Bonus available||$630 in No deposit bonus and risk-free bets.|
|No-deposit bonus||3 x $10 free bets|
|Risk-free bets||Up to $600 risk-free bet|
|US States where the sportsbook operates||New Jersey, Pennsylvania, Indiana|
The no deposit bonus gives new bettors the chance to feel how betting works on the sportsbook. Following your first deposit as well, Unibet has a pretty generous offer to encourage you to keep coming back. If your first bet (minimum of $10) that settles is a loss, the sportsbook will refund you back in cash (in New Jersey) or game cash (in Pennsylvania and Indiana) - up to a maximum of $600. That is pretty cool, right?
Other Bonuses and Promotional Offers
A few other promotional offers are available for both new and existing players asides from the welcome bonus offers. Promotional offers tend to change from time to time and are sometimes peculiar to a particular state. Some of the current promotional offers on show include:
- Pigskin Parlay Super Boost Offer: This offer is available to US gamblers once a week. It is simple. Create an eight-team parley bet consisting of only NFL or NCAA teams, each at odds of -500 or more. Once this is done, you can claim your whooping 50% Pigskin Parlay Super Boost Offer.
- Live Bet Bonus: You stand a chance to win $10 free when you place a wager on five or more live bets. It’s that simple, and the offer is available every week.
You can access all the current promotional offers from their website, under the “Promotions” tab. There is no dedicated tier-based loyalty program at Unibet yet, but bettors can expect one soon as the sportsbook tries to match its competitors.
Unibet Sports Wagering Lines
The online sportsbook has a decent list of markets to choose from whenever you want to place a bet. You can filter the visible events according to the sport from the left-hand side of the page and select the particular game you want to wager on. Once selected, you can choose the wager type you wish to place under that game. All available futures bets are aggregated under the “Futures” section. You can also place wagers on events after they have begun, and although the in-game wagering list is underwhelming, they have markets on the top sporting events.
Some of the available markets at Unibet include:
Money Line bets
Money line bets are the most common lines bettors play on. It basically pits the two teams together and assigns money line odds to both teams, depending on their history and likelihood of winning. The favorite team has a negative money line odd, and the underdog has a positive money line odd.
For example, in the NFL game between the ATL Falcons and CAR Panthers scheduled for the 30th of October 2020, the ATL Falcons are the underdogs with a money line odd of +125. This odd means that any bettor who backs them to win will win an extra $125 for $100 they wager on that event. On the flip side, the favorites - the CAR Panthers have a negative money line odd of -152, which means that any bettor that backs them to win will cash out an extra $100 for every $152 wagered on that outcome.
|Wager line||ATL Falcons||CAR Panthers|
|Total||0ver 49 (-110)||Under 49 (-110)|
|Spread||+2.5 (-110)||-2.5 (-110)|
Handicap or point spread bets seek to level the playing field in a game. A predetermined number of points are deducted from the favorite, and the same points are added to the underdog. In the above example, bookies expect the CAR Panthers to win and given a 2.5 point deduction, while ATL Falcons have a 2.5 point advantage. If you correctly predict that the favorite will win, and they make up the deficit, your wager wins. If the underdog team maintains the edge and you accurately predict them to win, the bet wins.
Totals bets aim to predict the correct total score or points in a game. The bookmakers set a benchmark, which in the game between ATL Falcons and CAR Panthers, for example, is 49 points. If you correctly predict that the total points will be above or below 49, your bet wins.
A parlay wager is a bet placed on more than one event and more than one outcome. This increases a bettor’s potential max cash out but demands that all selected events must settle successfully.
When an event will settle at a future date, far ahead of the day the wager was placed, it is called a Futures bet. Unibet Sportsbook has a dedicated section to all their available futures bets.
Unibet has one of the most extensive lists of markets compared to other sportsbooks. It covers several sports, both locally and internationally, and posts some of the best daily odds.
- Baseball (Major League Baseball and college basketball)
- Basketball (National Basketball Association)
- Football (National Football League, college football, and Australian rules football)
- Hockey (National Hockey League)
- Rugby Union and Rugby League
In-game wagering is hugely popular on the European gambling scene. Unibet also allows players to wager on events live as they unfold. Although the list of sports for live betting is far less, it still provides an exciting experience. However, the In-game section could use some work to make it easier for players to filter the available live events.
From the website’s far left, you can easily access the “Live” games just beneath the “Home” button.
Unibet Sportsbook Software
The online sportsbook has a rather slightly disappointing design (especially the live wagering interface) but still does the job well. Players can navigate through the various available sports from a panel on the left-hand side of the website. With a little work, the website could have a top-notch feel to it.
The sportsbook also has mobile apps for Android and iOS that o[players can download via the Unibet website and Apple play store, respectively. The design and features are very similar to the website.
Other Features on the Unibet Website
The Unibet website also incorporates into it an online casino, and players can operate the same account for both, making it easy to switch between both.
Payment Options at Unibet Sportsbook
There is a very exciting range of banking options at this online sportsbook. The minimum deposit amount across as methods is $10, but the maximum amount may vary.
Deposit options include:
- Credit Cards
- Online bank transfer
- ACH eCheck or VIP Preferred
Deposit times are instant, and there are no additional deposit fees.
Withdrawal options include:
- Credit Cards
- Online bank transfer
Withdrawals usually take a few days to process payment and vary from one method to another, but they mostly do not exceed 48 hours.
Customer support for Unibet
As with any online company, there will always be complaints, and Unibet caters to their customers with several useful customer support services
- 24/7 customer service lines
- Detailed FAQ section
- Live chat option with a service representative
- Email service
- Extensive betting market
- Live In-game wagering
- No additional deposit or withdrawal fees
- Exciting welcome offers for new bettors
- Decent range of customer service options
- An impressive list of deposit and withdrawal methods
- There is no tier-based loyalty program for loyal customers.
- Disappointing live in-game betting interface
We have looked at the Unibet Online sportsbook service with particular interest to the United States in detail, and it is safe to say that bettors in New Jersey, Pennsylvania, and Indiana can anticipate the exciting experience other bettors across the globe have enjoyed for years. With a few extra upgrades, the sportsbook will be one of the best around.