As people are drawn deeper into the Web and become immersed in its possibilities, end-user expectations and demand for bandwidth are soaring.
For the businesses that deliver on the promise of the Web – primarily network providers and content and application providers – the resulting need for network investment has destabilized the business model.
This paper describes how the Alcatel-Lucent vision for application enablement combines the best capabilities of both players to create a new, larger market opportunity that delivers an enriched end-user experience and generates new revenue.
- Working with third party services: An action plan for network providers
- Targeted interactive advertising: A killer revenue app
- The importance of creating a seamless customer experience
- Services access and onboarding: The new game for network operators
- Show your network some love - Network lifecycle management