Capitalizing on customer experience

Ericsson

Sustaining the brand promise has never been more important in maturing markets, where customers have greater choice for devices, services and applications than ever before and are consequently more discerning in their selection of mobile service providers.

A comprehensive and transformative approach to customer experience management can unlock value across operator networks and product offerings, as well positively transform customer relationships.

Related article: Monetizing customer data

 

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Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world