Exploring opportunities in oversize mobile ad units

Mobile Marketing Association

With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

The white paper includes several examples of banner and full-screen ad units in use today on large-screen devices, and is intended to encourage further experimentation.

The paper also invites companies to share best practices with the MMA’s mobile advertising committee to influence future additions to the “Global Mobile Advertising Guidelines.”

The MMA’s “Global Mobile Advertising Guidelines” are widely used in the market today and are based on best practices and optimal consumer experiences, currently on screen sizes of 300 pixels in width and smaller.

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