Irdeto launches first Beijing-approved DRM solution

Staff writer
Future TV Asia

Irdeto has launched Irdeto Rights with China DRM support, the first-ever Chinese government-approved and Hollywood studio validated digital rights management (DRM) solution.

The launch of this solution stands to transform China’s over-the-top (OTT) video market and is offered together with Irdeto Tracemark forensic watermarking.

Irdeto’s solution for China DRM is fully compliant with the standards of The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT).

 The Chinese movie market is the second largest in the world today, with box office revenue for 2015 reaching more than 44 billion RMB. It is expected to exceed 60 billion RMB in 2016, becoming the largest market in the world.

Irdeto Rights, which meets the standards set by Hollywood studios, will secure premium video delivery with China DRM so that it can be offered to the Chinese OTT audience and open up the market potential.

 “This potential is driven by the huge base of the Chinese population and its demand for new movies, but a key concern from Hollywood is providing a high level of security for the release of premium video in China,” said Doug Lowther, CEO of Irdeto. “Irdeto Rights will provide a secure platform that will protect content and allow for tracing and addressing piracy.”

Irdeto Rights is currently designed to support set-top boxes and mobile devices to cater to multiscreen viewer preferences.

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