The power of real-time in the network

05 Jan 2011

Marketing to pre-paid customers poses a number of unique challenges, including higher marketing costs versus customer ARPU, limited or no registration details, and difficult to identify churn patterns.

Real-time charging is one of the systems best placed to cost-effectively address the challenges of marketing to pre-paid customers.


  • How real-time charging enables better pre-paid marketing
  • New usage and recharge promotional use cases
  • Recent innovations in pre-paid customer bundles

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