The power of real-time in the network

05 Jan 2011

Marketing to pre-paid customers poses a number of unique challenges, including higher marketing costs versus customer ARPU, limited or no registration details, and difficult to identify churn patterns.

Real-time charging is one of the systems best placed to cost-effectively address the challenges of marketing to pre-paid customers.


  • How real-time charging enables better pre-paid marketing
  • New usage and recharge promotional use cases
  • Recent innovations in pre-paid customer bundles

Related content

Follow Telecom Asia Sport!
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.