Starhub chooses Nagra's Netflix solution for STBs

Staff writer
Future TV Asia

Nagra has announced a partnership with StarHub to launch the Netflix SVOD service on the latter's Fibre TV platform. “We are excited to expand our on-demand content catalogue with one of the world’s most popular SVOD services,” said Wang Li-Na, head of product and marketing, StarHub. “Nagra’s platform allows us to seamlessly integrate our existing Fibre TV content offering with Internet TV services such as Netflix,” she added.

“Consumers ultimately care about how conveniently they find the content they like,” said Jean-Luc Jezouin, SVP of Nagra Asia, "and this is all about keeping the experience simple and smooth with intuitive use cases like Netflix as a channel, Netflix as an app and Netflix as a search result.”

The Nagra MediaLive Suite’s set-top box reference solution for Netflix, powered by OpenTV 5, allows service providers to offer the SVOD services as a channel in their existing content line-up through a single user interface and TV input, keeping viewers engaged and loyal to the service provider’s brand. Nagra’s Netflix reference implementation also benefits from the award-winning Nagra anyCAST CONNECT security solution, featuring a Netflix-approved DRM that avoids additional DRM integrations by directly leveraging content assets pre-encrypted by Netflix.

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