Successful product bundling strategies for the communications sector

SAS
29 Oct 2009
00:00

Despite a dizzying rush of fresh technological innovation, old-fashioned customer development strategies remain key determinants of success in the newest round of competition between communication services providers.

This white paper explores the potential of "bundling" services in the communications industry.

Specifically, it addresses the implications of bundling for the customer experience and how it can impact customer lifetime value.

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