|Most Innovative Voice Service or Solution||
Automatic Reverse Charging Platform (Telkomsel)
Do not have enough money for SMS or a call? In the old days, we had collect call. Today, Telkomsel is bringing the same feature to its 190+ million users with Automatic Reverse Charging Platform.
The new VAS allows reverse charging for the nearly 10% of prepaid traffic that fails due to insufficient balance, often because customers forget to top up. The platform uses big data analytics to determine reverse charging.
The initiative helped Telkomsel unlock a new revenue stream--over $3.76 million per month. The company is also readying a regional based pricing scheme while laying the foundations for B2B2C service enhancements. The success also helped the company win the award for Most Innovative Voice Service or Solution.
This article first appeared on Telecom Asia December July 2018 Edition
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